Internet Marketing: Avoid "Blind Sheep" Mentality Marketing Articles | February 12 Bo Horvat Canucks Jersey , 2003 Internet ... Avoid "Blind Sheep" ... you want your online business to succeed, you have to give ityour own twist, not follow someone else like a blind ... what the Internet ma
Internet Marketing: Avoid "Blind Sheep" Mentality
If you want your online business to succeed, you have to give it your own twist, not follow someone else like a blind sheep. Despite what the Internet marketing gurus tell you, you will not likely be lying on the beach any time soon just by following their methods.
As with anything Henrik Sedin Canucks Jersey , there are those few (very few) who will leap into the forefront with a new idea or a new angle on an old idea. Then along come the rest of us, and like blind sheep, we follow these gurus, expecting to reap exactly the same rewards. It doesn't work that way.
First, we are no longer unique in the marketplace. The particular guru we're following got there first.
Second, we aren't selling the same product or service as our guru. Even if we're selling Internet marketing ideas Daniel Sedin Canucks Jersey , and so is our guru, we still have our own unique perspective on it. I hope we do, anyway. Otherwise, we're not going to have anything worthwhile to offer. If we're just carbon copies, people might just as well buy from our guru.
Third, we are never going to follow our guru's advice word-for- word or step-by-step. You and I will do it differently even if we've bought the same "Business in a Box." If you apply yourself more than I do Brock Boeser Canucks Jersey , you'll do better. If you buy advertising all over the 'Net and I try to get along on a shoestring, you'll do better. You'll claim the method works; I'll say it's bunk.
Or maybe I put my own twist on our "Business in a Box" and I make a killing while you're left with modest results. Now I claim it works, but you claim it's over-rated.
Are you getting the picture?
Making money on the Internet is not an exact science. It's more of an art. There are some basic principles that you must apply, but following every Internet guru around like a blind sheep will likely bankrupt you before you figure out your own secrets to Internet marketing. (Then you'll be the next guru!)
Here are seven basic principles to follow. If you accomplish these, your success is guaranteed.
2. Make sure your niche market spends money on products or services like yours. This is a very important piece of research. If your target market doesn't have money to spend or doesn't spend money on that kind of product, pick a different product to market!
3. Build a mailing list. How? Capture email addresses on your web site Sam Gagner Youth Jersey , write an ezine, purchase opt-in subscribers.
4. Advertise. Where? Online classifieds, ezines, list services, print media. Put your URL on everything you send out whether it's in paper or digital format. Here are some ideas: http:www.ablewebsnewsletter1.htm#tips
5. Track ad results carefully so you know what's working. Use a spreadsheet, or purchase software designed for this purpose.
6. Follow-up Markus Granlund Youth Jersey , follow-up, follow-up. There are many theories around as to how many contacts it takes before someone will buy from you, but I've heard it's between five and nine.
Here's a true story to help you understand what I mean. Several months ago I downloaded a trial copy of a software package called "Postmaster Express" by Online Automation. Online Automation started emailing me to see how I liked it. After the trial was over, they kept emailing me...and emailing me. When I was finally in the market to make a buying decision on an auto responder solution for my business and guess who came to mind? Did I buy from them? Yes. They had been in my face for months. They didn't give up...and they got the sale. This is an important lesson.
7. Have more than one product or service to offer so if one dries up, you don't starve.
If you have only one product or service, think of other ways to attract new customers: re-write stale sales copy Sven Baertschi Youth Jersey , revamp your web site, get creative with your advertising.
For instance, if you're a chiropractor, be creative in your advertising. Target different segments of your market: today baby- boomers, tomorrow seniors. Or start a new fashion: "New Moms: How to Stay on Your Feet Longer and Enjoy it More."
How you accomplish each of these seven principles depends on who you are, what you already know Alex Burmistrov Youth Jersey , what information you read, what you have time and money to invest in, what appeals to you, and what your skills are.
I'm a writer. I write a newsletter, Press Releases, articles Thomas Vanek Youth Jersey , etc., but I'm not an expert at writing sales letters. That's a different skill. While I'm learning, I can use the skills I already have to market my services. Maybe it'll turn out that my particular services sell better using my methods in the end and I never have to worry about sales letters.
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